“Starting Rare Beauty was deeply personal for me. I’ve spent years navigating a world where beauty often feels like a competition, and perfection is praised more than authenticity. I created this brand as a reminder — not just for others, but for myself — that beauty doesn’t have to follow one mold. It’s diverse. It’s emotional. It’s real.

Rare Beauty is about celebrating what makes you different, not hiding it. It’s about putting on makeup and still recognizing yourself in the mirror. Every product in our collection has been carefully crafted with love — from cruelty-free, skin-loving ingredients to shades that embrace every undertone and identity.

This isn’t just makeup. It’s a mindset. It’s a movement toward self-acceptance, toward being kinder to ourselves and others. I want Rare Beauty to feel like a soft place to land — whether you’re getting ready for a big moment or just brushing a bit of color on your cheeks to feel alive.

I hope when you use Rare Beauty, you don’t feel pressure to be perfect. I hope you feel empowered, seen, and celebrated — exactly as you are.”

— Founder, Rare Beauty