The Rare Beauty Manifesto: How Selena Gomez’s Brand is Transforming the Global Beauty Industry In a world full of contour kits and filter-like foundations, Rare Beauty by Selena Gomez brings something radically different: authenticity. Since its launch, Rare Beauty...
When Rare Beauty by Selena Gomez launched in India, it wasn’t just another makeup brand making headlines—it was a celebration of individuality and self-expression. With its mission to break unrealistic beauty standards and promote mental well-being, Rare Beauty has...
We’re proud of what goes into our products—and just as proud of what doesn’t. This deep dive breaks down the ingredients that nourish your skin while delivering long-lasting color and glow. What You’ll Find: Spotlight on ingredients like hyaluronic acid, vitamin...
Makeup isn’t just about looking good—it’s a form of self-expression. Learn how to play with bold blushes, experiment with color, and use makeup like you would paint: freely, creatively, joyfully. What You’ll Find: Easy ways to try bold colors without fear How to...
We asked Rare Beauty lovers what beauty means to them. Their answers? Moving, magical, and deeply inspiring. Read the stories of Priya, Anika, and others who found confidence in cruelty-free colors and skin-loving textures. What You’ll Find: Community...
Founder Selena Gomez shares her nightly wind-down ritual—a mix of self-care, skincare, and sacred silence. Peek into her most personal routine that fuels both inner and outer beauty. What You’ll Find: Her favorite Rare Beauty skincare combos Wind-down tips for...
The best makeup begins before your foundation. At Rare Beauty, we believe skincare is the foundation of a flawless finish. Discover how prepping your skin right can make every product work better—and feel better. What You’ll Find: 3 must-do skincare steps before...
Sometimes, less really is more. The “no-makeup” makeup trend isn’t about hiding—it’s about enhancing. In this guide, we break down how to achieve that radiant, natural look with just a few skin-loving Rare Beauty essentials. What You’ll Find: Step-by-step...
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